Puro Tejano 106.5 Joins the Dallas Bulls International Game Festival

The Dallas Bulls are proud to announce that Puro Tejano Radio 106.5 FM, one of the region’s premier voices in Tejano music and culture, has been named an official Co-Sponsor of the International Game Festival, taking place March 6 at Fair Park Coliseum.

As part of this exciting partnership, Puro Tejano 106.5 will broadcast live from the festival, bringing the energy, music, and atmosphere of this historic international event directly to listeners across the Dallas–Fort Worth Metroplex and beyond. Their on-air personalities will be on site throughout the day, engaging fans, interviewing special guests, and amplifying the cultural celebration that defines the Dallas Bulls International Game experience.

In addition, Puro Tejano 106.5 will curate and manage the live stage talent for the festival, showcasing dynamic musical performances, cultural acts, and live entertainment that reflect the vibrant spirit of Tejano heritage and the diverse communities that make Dallas a global sports and cultural destination.

This collaboration strengthens the Dallas Bulls’ commitment to delivering an authentic, community-driven festival atmosphere surrounding the International Game. With Puro Tejano 106.5’s trusted voice, loyal audience, and cultural leadership, fans can expect an unforgettable celebration featuring live music, family-friendly entertainment, and the unmistakable energy of international football.

The International Game Festival begins prior to kickoff on March 6 at Fair Park Coliseum, featuring live performances, food vendors, community activations, and interactive fan experiences, culminating in a historic night of Dallas Bulls football.

Together with Puro Tejano 106.5, the Dallas Bulls are proud to unite sport, culture, and community on one stage.